Quick answer
The Sell action is the main conversion gate for cotton, manufactured goods, and pottery. Before selling, confirm the goods tile is connected to a merchant with the matching icon, the required beer source exists, and the sale will flip the tile. A goods industry without a sale path is usually a dead promise.
What Sell actually solves
Selling converts a placed goods industry into income, points, and tempo. It is not only a scoring step; it is the action that proves your earlier build was useful.
- Sell only when the industry is eligible to sell.
- Choose a legal merchant or market destination.
- Confirm beer requirements before committing the action.
- Flip the sold industry immediately when the sale is completed.
Sell checklist
Use this before building goods and again before taking the Sell action.
| Choice | Best for | Risk | Manual note |
|---|---|---|---|
| Goods tile ready | Cotton, goods, pottery | High | If it cannot sell before scoring, the build may be wasted. |
| Merchant icon | Legal destination | Medium | The merchant must show the industry icon you are selling. |
| Beer source | Completing sale | High | Check own beer, merchant beer, or other legal beer before acting. |
| Timing window | Income and points | Medium-high | A sale is strongest when it unlocks future actions, not only late points. |
Multi-sale discipline
After selling one eligible industry, the official Sell action lets you repeat the sale process for additional unflipped cotton, manufactured goods, or pottery tiles if each one has legal merchant connection and beer. Check the destination, beer, and flip result for each sale rather than rushing through them as a bundle.
Source note
This page is based on the official Roxley product page, the official rulebook structure, and source-aware community context such as BoardGameGeek where relevant, then rewritten as an independent player-facing strategy guide.
FAQ
Should I build goods before I know the merchant?
Only if you have a realistic backup. New players should identify the sale path before building the tile.
Is selling early bad?
No. Selling early can be correct because income and flipped tiles create tempo for later turns.